Protect your MOM; go to Europe!

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Posted May 9, 2012 by The Guru in Youth World

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Harnessing the creativity of the youth for a noble cause.

Breast cancer is something which the media bothers about only in the month of October. Which is interesting because cancer kills thousands every year? It is interesting to note that cancer can kill only a person who doesn’t recognize the early symptoms. The survival rate goes up to 95% if it is detected early.

Makes us wonder why in the age of twitter and facebook and BBMing people still die just because they don’t recognize the early signs.

PYM was started on Facebook to do exactly that. Somehow people think that breast cancer is something that happens only to others, that it is hereditary, that only old people get it. Yet everyone knows someone with cancer. It is time we fought back.

Pym aims to do that primarily through the PYM Design and win contest. Since mothers are usually too busy to worry about their health the campaign targets children for 3 reasons. 1. They grow up to be more informed adults 2. They can use their pester power to make their moms do a self exam/mammogram. 3. They are usually on social media and could be reached at zero cost. The contest was started in 2011 to make mothers aware of lumps and other signs of breast cancer through music, dance/skits/arts the language of youth.

The entries for 2011 included skits, dances, videos and posters which could be viewed by clicking on photos and videos on our page. 20 year old Mahesh Raghavan’s video won 2 tickets to Europe last year.

Avon presented gift hampers and certificates to all 32 participants.

The contest is open to people residing in India and GCC. We invite you to tag/share the poster (on our page) with all your friends. Spread the word in colleges and schools and hold special events. Check the photos and videos entries for 2011 on our page viz protect your mom. In addition to two tickets to INDIA/GCC from Etihad Airways , contestants could win a Samsung camera ,xbox games ,certificates etc.

In this age of information technology no one should lose their mom just because she ignored the early signs of breast cancer.

I invite the students of the world to unite for this cause. So tweet/BBM and FB about PYM Design and win contest and protect your mom campaign. Be creative for a cause. We would love to hear from you. Email your entries to pym20101@hotmail.com before 30th May